What Is Branding and Why Is It Important for Your Business?
These motivational stories prove that with a little hard work, any amount of business success is possible.
Colonel Sanders – Kentucky Fried Chicken
Once, there was an older man, who was broke, living in a tiny house and owned a beat-up car. He was living off of $99 social security checks. At 65 years of age, he decide things had to change. So he thought about what he had to offer. His friends raved about his chicken recipe. He decided that this was his best shot at making a change.
The old man left Kentucky and traveled to different states to try to sell his recipe. He told restaurant owners that he had a mouthwatering chicken recipe. He offered the recipe to them for free, just asking for a small percentage of the items sold. Sounds like a good deal, right?